Help center

Programs & briefs

Creating a program

A program is the unit of work you offer creators: the brief, the submission rules, and the pay terms. Create one from Programs → Launch Program.

Program → Brief → Submissions → Review → Promote

The builder walks four steps:

  1. Product — optionally attach one or more products, apps, sites, or offers the program is built around.
  2. Basics — name the program, choose visibility (Invite only limits access to selected creators; Open lets eligible creator-pool members apply), and set submissions per creator (1–10; revisions do not count toward the limit).
  3. Brief — write a welcome message creators see before submitting, and attach brief files (PDF or Word).
  4. Terms — confirm creator pay: an optional flat approved submission fee, plus paid usage pay as a percentage of synced Meta/TikTok ad spend with an optional creator payout cap. Organic programs instead pay a CPM or a fixed amount per post, with optional Spark/Partnership paid-usage rights.

Program statuses

Programs move through Draft, Live, Paused, and Archived. From the actions menu you can edit, pause or launch, switch between invite-only and open, and archive.

Creator applications

On open programs creators apply; on invite-only programs you select them. Review applications from the program's Creators tab — approve to program, or reject. Application statuses are Applied, Approved, and Rejected.