Fees & pricing
How fees work
Lucra has no subscription or seat fees. Brands fund the creator compensation and, for paid-ad programs, pay a flat percentage of verified ad spend on top.
| Item | Fee |
|---|---|
| Lucra platform fee | 2% of verified ad spend, added to the brand charge |
| Agency campaign-management fee | 2% of verified spend on a campaign the agency manages |
| Payout processing | None — Stripe transfer costs are covered by Lucra |
| Ad spend | Paid directly through your connected Google Ads, Meta, or TikTok account |
Trust Score
Trust Scores are built from approval quality, delivery reliability, brand feedback, and content performance. A creator's score never changes Lucra's fee or the creator's compensation.
Referral & agency commissions
Every commission names its funding source. Creator sourcing comes from creator gross earnings, brand referrals come from Lucra's platform fee, and campaign management is a brand-funded surcharge:
| Relationship | Who gets paid | Payout path | Based on |
|---|---|---|---|
| Referral to a creator | Referring brand or creator | The referrer's Stripe payout account | 5% of referred creator gross earnings for 365 days, deducted from creator earnings |
| Referral to a brand | Referring brand or creator | The referrer's Stripe payout account | 1% of referred-brand spend for 365 days, funded from half of Lucra's platform fee |
| Brand-managed creator | Creator | Creator Stripe payout account | The program's creator payout terms |
| Agency sources a creator | Agency | Agency Stripe connected account | 5% of creator gross earnings, deducted from creator earnings, ongoing |
| Agency manages a campaign | Agency | Agency Stripe connected account | 2% of verified campaign spend, added to the brand charge |
On a $100 gross creator earning with one creator source, the creator receives $95 and the source receives $5; Lucra's platform fee does not fund that $5. On $100 of eligible referred-brand spend, the referring brand receives $1 and Lucra retains the other $1 of its standard $2 platform fee. Campaign-management and creator-source roles are independent, so a media-buying agency does not need a creator roster.
A brand or creator must finish Stripe payout verification before creating a commission-bearing referral link. Agency campaign-management attribution remains separate. Billing payment methods and commission payout accounts remain separate Stripe concerns.
Paid campaign billing
Paid programs bill one basis: ad spend or provider-attributed purchase/subscription revenue. Each provider sync bills only newly reported positive value on that basis, so delayed conversions become a later usage charge without reopening or reducing an earlier charge. Lucra's fee uses the selected basis; agency fees use spend only.