Introduction

What Lucra is

Lucra is where brands run creator-powered conversion ads: launch programs with a creator brief, review the videos creators submit, promote approved work across Google Ads, Meta, and TikTok, and pay creators on real performance.

The full loop looks like this: a brand creates a program with a brief, ad identity, and payout terms; creators discover it and submit videos; the brand approves the strongest work; approved submissions launch as conversion ads through the brand's connected Google Ads, Meta, and TikTok accounts; spend and outcomes sync back; and creator earnings settle through Stripe based on the program terms.

In this guide

• Setting up your workspace and brand profile
• Inviting creators and teammates
• Connecting your ad and commerce rails (Meta, TikTok, Shopify)
• Reviewing submissions and launching paid campaigns
• Understanding fees, earnings, and payout timing

Everything in Lucra is performance-first: creators are paid from what their work actually drives, and brands fund that compensation plus Lucra's 2% of verified ad spend — ad spend itself goes directly to the ad platforms. An explicitly agency-managed campaign adds a separate 2% of verified spend for the agency.