Privacy Policy

Lucra is operated by Relative Companies Inc., DBA Lucra. References to Lucra, we, us, or our mean Relative Companies Inc., DBA Lucra. References to you mean brand users, creators, team members, invited users, connected-account users, and visitors to our public pages.

We collect account and workspace information such as names, email addresses, organization names, roles, profile details, workspace settings, authentication events, invitations, permissions, and support communications.

We collect creator workflow information such as creator profiles, program participation, briefs, uploaded files, source filenames, thumbnails, preview images, video metadata, transcripts, captions, review decisions, revision notes, approval status, asset IDs, submission dates, earnings records, and payout status.

We collect campaign and advertising information such as campaign names, objectives, destinations, budgets, launch records, platform ad IDs, creative IDs, media IDs, status changes, spend, impressions, clicks, conversions, installs, trials, purchases, revenue, cost metrics, attribution windows, and reporting snapshots.

If you connect Meta, TikTok, Instagram, Stripe, payment, payout, or other third-party services, we collect the information authorized by that connection. This may include account IDs, business IDs, page IDs, app IDs, pixel IDs, ad account IDs, handles, profile metadata, creator social content metadata, engagement metrics, access tokens, refresh tokens, token expiration data, and provider webhook or API events.

We collect billing, payout, referral, and finance information needed to calculate invoices, usage fees, platform fees, creator payouts, referral commissions, payment status, refunds, disputes, chargebacks, tax records, ledger entries, and reconciliation records.

We collect technical information such as IP address, device and browser details, approximate location derived from IP address, log events, session events, cookies or similar technologies, error data, performance data, and security signals.

We use information to provide and operate Lucra, including workspace access, creator invitations, creator profile management, content upload, transcription, creative review, revision workflows, paid ad creation, campaign controls, spend syncing, attribution reporting, earnings calculations, referral tracking, billing, payout operations, and reconciliation.

We use information to connect and maintain third-party integrations, verify permissions, upload or map creative assets, create or update campaigns, sync status and metrics, process webhook events, debug provider errors, and keep connected accounts, campaigns, billing, and payout records consistent.

We use information to secure Lucra, detect abuse, prevent fraud, enforce agreements, comply with platform obligations, respond to legal requests, investigate suspicious activity, support users, and maintain audit logs.

We may use creative content, thumbnails, transcripts, captions, metadata, review outcomes, campaign settings, ad status, spend, conversion data, payout data, and support signals to improve the Lucra product experience, quality controls, measurement, fraud detection, creative performance analysis, recommendations, forecasting, benchmarks, internal models, training systems, and predictive features.

Where feasible, we use aggregated, anonymized, de-identified, or otherwise privacy-protective data for model training, analytics, and product improvement. We do not sell creator content or publicly use identifiable brand or creator content in marketing materials without permission, unless the information is already public or permitted by an applicable agreement.

We share information with service providers that help us operate Lucra, including hosting, database, authentication, file storage, email, analytics, error monitoring, observability, payment, payout, billing, tax, and customer support providers.

We share information with connected platforms such as Meta, TikTok, Instagram, Stripe, payment processors, payout providers, and app stores as needed to perform actions you request, maintain integrations, comply with platform rules, process payments, or keep campaigns, content, reporting, billing, and payouts in sync.

Brand users may see creator information, submitted content, review status, usage rights, campaign status, and payout-related information tied to their workspace. Creators may see program, submission, revision, approval, campaign, and earnings information tied to their own account or programs.

We may disclose information if required by law, subpoena, court order, governmental request, platform investigation, security incident, dispute, payment claim, or to protect Lucra, users, creators, brands, platforms, or the public. We may also disclose information in connection with a merger, acquisition, financing, reorganization, or sale of assets.

Platform data from Meta, TikTok, Instagram, and similar providers is used only for authorized Lucra workflows, such as account discovery, content syncing, campaign creation, creative upload, campaign controls, reporting, payout calculations, security, and compliance.

We do not sell platform data. We do not use platform data for cross-context behavioral advertising unless the applicable user has intentionally directed or permitted that use and the platform and law allow it. We use platform data in accordance with the permissions granted by connected accounts, applicable platform terms, and applicable law.

We may use cookies, local storage, and similar technologies for authentication, security, preferences, analytics, product performance, and debugging. You can control cookies through your browser, but some features may not work if cookies are disabled.

We retain information for as long as needed to provide Lucra, maintain accurate campaign and payout records, comply with law, comply with tax and accounting obligations, resolve disputes, enforce agreements, prevent fraud, satisfy platform requirements, and protect the service.

We may retain billing records, payout records, transaction records, audit logs, campaign history, provider identifiers, fraud signals, dispute records, and de-identified or aggregated information after an account or integration is disconnected where retention is permitted or required.

We use administrative, technical, and organizational safeguards designed to protect information, including access controls and operational security practices. No system is perfectly secure, and users are responsible for protecting credentials, connected account access, workspace permissions, and devices.

Depending on where you live, you may have rights to request access, correction, deletion, portability, restriction, objection, or information about how personal information is used or shared. You may also have the right to appeal a privacy decision or opt out of certain processing where required by law.

You can update certain profile and workspace information in Lucra, disconnect certain integrations, and request privacy assistance by emailing [email protected]. We may need to verify your identity, account ownership, and workspace authority before completing a request.

Lucra is operated from the United States, and information may be processed in the United States and other countries where we or our service providers operate. Those countries may have privacy laws that differ from the laws where you live.

Lucra is not intended for children under 13, and users who create accounts, connect integrations, submit payable content, or receive payouts must have legal authority to do so. We do not knowingly collect personal information from children under 13.

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new last updated date. Continued use of Lucra after an update means the updated Privacy Policy applies to your use of the service.

Questions or privacy requests can be sent to [email protected].