Referrals
Sharing your link
Open Referrals from your account menu to create one personal referral link. The same link works for a new brand or creator; the person you invite chooses their account type after opening it.
When a creator joins, you earn 5% of their gross creator earnings for 365 days. That source share is deducted from the referred creator's earnings: on a $100 gross earning, they receive $95 and you receive $5. When a brand joins, you earn 1% of eligible brand spend for 365 days, funded from Lucra's platform fee without increasing the brand's bill.
Tracking referrals
The referrals dialog keeps referral identities private and shows aggregate Referrals, Total earned, Pending, and Paid out values. Creator rewards are added after paid earnings clear; brand rewards are added after eligible spend settles.
One rule: you can't claim your own code, and a creator can only be referred once.
Referral and agency-source payouts
Creator referrals, agency sourcing, and campaign management are separate roles:
| Relationship | Who gets paid | Payout path | Based on |
|---|---|---|---|
| Referral to a creator | Referring brand or creator | The referrer's Stripe payout account | 5% of referred creator gross earnings for 365 days, deducted from creator earnings |
| Referral to a brand | Referring brand or creator | The referrer's Stripe payout account | 1% of referred-brand spend for 365 days, funded from Lucra's platform fee |
| Brand-managed creator | Creator | Creator Stripe payout account | The program's creator payout terms |
| Agency sources a creator | Agency | Agency Stripe payout account | 5% of creator gross earnings, deducted from creator earnings, ongoing |
| Agency manages a campaign | Agency | Agency Stripe payout account | 2% of verified campaign spend, added to the brand charge |
An agency can be only a creator source, only a media buyer or campaign manager, or both. Creator-source attribution is first-touch and does not disappear if the creator later leaves an agency roster.