Lucra

Performance UGC infrastructure for apps and SaaS teams that want creator-made ads, creator-tagged spend, and clean payout logic in one place.

One operating loop from brief to payout.

The brand side stays focused on campaign execution. The creator side stays focused on uploads, approval status, and earnings.

Invite creators
Send briefs, track uploads, and keep usage tied to campaigns.
Approve creatives
Review creator videos, request revisions, and approve assets for paid use.
Launch paid ads
Create Meta and TikTok campaigns with creator-tagged creative IDs.
Settle earnings
Bill verified ad spend, calculate creator payouts, and reconcile payments.

Built for creator-tagged paid creative.

Brands can approve creator uploads, attach them to campaigns, and keep spend, approvals, and finance records moving through the same source of truth.

Creative Library
Approved assets ready for paid ads.
Creator filming a vertical app walkthrough for paid social.
Live

Spring Creator Spark

Maya Chen · $6.8K

Creator recording a product workflow test with a phone.
Live

Founder-Led Comparison

Jordan Lee · $2.1K

Creator filming a new-user onboarding flow from a phone camera.
Draft

Onboarding Test

Priya Shah · $0