Paid Ads

Launching a campaign

Approved submissions become ads from the Paid Ads page. Lucra publishes to your own connected ad accounts — including creator-tagged formats like TikTok Spark Ads and Meta Partnership Ads — then syncs spend and results back.

The campaign builder walks seven steps: Campaign (name and ad channels), Objective (objective, destination, promoted app, and pixel), Audience (location, age, gender, and TikTok conversion tracking), Budget and Schedule (daily or lifetime media spend, billing guardrails, and flight window), Creatives (pick the approved creator submissions that become ads), Ad Text (primary text, headline, and call-to-action), and Preview.

Creatives run either as direct uploads or as Spark/Partnership ads using reusable creator-account access. For paid-usage programs, Lucra requests that access when the creator is admitted and shows any remaining action in the creator's program view.

Tracking spend and results

Campaign statuses are draft, ready, live, paused, and archived, and you can set live, pause, or archive campaigns individually or in bulk. Platform spend, clicks, impressions, and pixel-attributed outcomes sync on a recurring schedule and roll up in Analytics, attributed to the creator behind each ad.

How billing works

Media spend is paid directly to Meta or TikTok through your connected ad account — Lucra never touches it. As verified spend syncs, Lucra bills your saved card for the creator payout share plus Lucra's flat 2% of verified ad spend. Partner-managed creator work adds a separate 2% of verified ad spend for the agency. Disconnecting an ad integration is blocked while it has active campaigns; pause or archive them first.