Paid Ads

Launching a campaign

Approved program submissions become ads from the Paid Ads page. One publish action prepares paused, conversion-optimized campaigns across every selected connected platform: Google Demand Gen, Meta, and TikTok. Creator-identity programs use TikTok Spark Ads and, when the workspace feature is enabled, Meta Partnership Ads; brand-identity programs publish through the brand's connected identities.

The campaign builder walks ten focused steps: Platforms, Campaign name, Destination, Tracking, Creatives, Audience, Budget, Timing, Ad creative, and Review. Campaign creation never uploads or imports content; it selects only approved program submissions. You choose one conversion event, and every selected provider optimizes for that event rather than traffic, reach, or engagement.

Every submission card states the exact delivery identity for each selected platform. Creator-identity access is collected from the program workflow and reused; it is never inferred merely because a social account happens to be connected.

Tracking spend and results

Campaign statuses are draft, ready, live, paused, and archived, and you can set live, pause, or archive campaigns individually or in bulk. Platform spend, clicks, impressions, and pixel-attributed outcomes sync on a recurring schedule and roll up in Analytics, attributed to the creator behind each ad.

How billing works

Media spend is paid directly through your connected Google Ads, Meta, or TikTok account — Lucra never touches it. As verified spend syncs, Lucra bills your saved card for the creator payout share plus Lucra's flat 2% of verified ad spend. A campaign explicitly managed by an agency adds a separate 2% of verified spend for that agency. Disconnecting an ad integration is blocked while it has active campaigns; pause or archive them first.