Terms of Service

These Terms of Service are an agreement between you and Relative Companies Inc., DBA Lucra. References to Lucra, we, us, or our mean Relative Companies Inc., DBA Lucra. References to you mean the person using Lucra and, if you use Lucra for a company, brand, creator, agency, or other organization, that organization.

By creating an account, accepting an invitation, connecting an ad account or social account, uploading content, approving content, launching a campaign, or otherwise using Lucra, you agree to these Terms. If you use Lucra on behalf of an organization, you represent that you have authority to bind that organization.

Lucra helps teams manage creator-submitted creative, paid ad campaign workflows, platform integrations, creator-tagged spend, attribution reporting, finance records, referral commissions, and performance-based creator payouts.

Lucra is not an ad network, talent agency, payment processor, escrow provider, legal advisor, tax advisor, accounting advisor, or agency of record unless a separate signed agreement says otherwise.

You are responsible for keeping your account secure, limiting access to authorized users, maintaining accurate workspace information, and promptly notifying us if credentials, tokens, connected accounts, or workspace access may be compromised.

Workspace owners and administrators are responsible for the actions taken by their invited users and for assigning permissions that match each user's authority. We may rely on actions taken from an authenticated account as authorized by the applicable workspace.

Brands are responsible for their products, offers, app store pages, websites, landing pages, claims, disclosures, testimonials, pricing, refund policies, targeting, ad account settings, billing methods, and compliance with laws, industry rules, and platform rules.

Brands are responsible for reviewing creator submissions before approval or promotion. Approval inside Lucra means the brand has decided the creative is acceptable for the selected program, campaign, ad platform, usage rights, and payout model.

Brands must not use Lucra to create deceptive advertising, hide required sponsorship disclosures, misstate creator relationships, use content outside granted rights, or run campaigns that violate Meta, TikTok, Instagram, app store, payment, consumer protection, or other applicable rules.

Creators are responsible for the videos, images, captions, scripts, files, posts, handles, account data, and other materials they submit or connect to Lucra. Creators must have all rights, permissions, licenses, releases, music rights, location rights, and likeness permissions needed for the content to be reviewed, stored, edited, transcribed, analyzed, approved, promoted, advertised, reported on, and paid through Lucra.

Creators must not submit content that infringes third-party rights, violates platform rules, includes undisclosed paid claims, contains unlawful or harmful material, impersonates another person, or includes people, brands, music, locations, or protected material without the rights needed for paid advertising and campaign use.

Creators keep ownership of content they submit, subject to the rights granted in these Terms and any program, brief, creator agreement, order form, or separate written agreement. By submitting content to Lucra, creators grant Lucra a non-exclusive, worldwide, royalty-free, sublicensable right to host, store, copy, transcode, display, preview, transmit, download, analyze, tag, transcribe, subtitle, moderate, and otherwise process the content for platform operation, review, reporting, fraud prevention, support, payments, product improvement, and legal compliance.

By submitting content to a brand program or campaign, creators also grant the applicable brand and its authorized service providers the rights needed to review, approve, reject, request revisions, edit, crop, resize, caption, combine with brand assets, upload to ad platforms, run as paid media, use for whitelisting, Spark Ads, partnership ads, creator-tagged ads, dark posts, reporting, and performance measurement, in each case as allowed by the applicable program, brief, campaign settings, and separate agreements between the brand and creator.

Approved content may continue to be stored and used as needed for active campaigns, historical reports, payment calculations, audit records, dispute handling, and legal compliance even if a creator or brand later disconnects an account, removes a submission, or stops using Lucra, unless applicable law or a signed agreement requires deletion sooner.

If you connect Meta, TikTok, Instagram, Stripe, payment, payout, or another third-party account, you authorize Lucra to read, store, and use the information authorized by that connection and to take the actions you request or configure. Those actions may include syncing content, uploading creative, creating campaigns, creating ad groups or ad sets, creating ads, changing campaign status, pulling performance metrics, calculating payouts, and reconciling billing records.

You are responsible for keeping connected accounts in good standing, maintaining required platform permissions, selecting the correct ad accounts, pages, apps, pixels, businesses, and billing methods, and complying with each third-party platform's terms, developer policies, advertising policies, commerce policies, and data use rules.

Lucra may help create or manage paid campaigns, but third-party platforms control their own review, delivery, billing, enforcement, optimization, attribution, and reporting. We do not guarantee that any campaign, ad, creative, creator account, app, pixel, or destination will be approved, delivered, measured, or remain live.

Metrics, spend, conversion data, and status data may be delayed, estimated, limited, sampled, adjusted, or unavailable due to platform behavior, attribution windows, provider outages, rate limits, permissions, privacy thresholds, tracking restrictions, or account review.

Brands remain responsible for media spend charged by their own ad accounts and for any subscription, usage, platform, creator, referral, payment processing, tax, chargeback, dispute, or other fees shown in Lucra or agreed separately. Lucra may calculate fees as a percentage of verified ad spend, creator earnings, platform fees, referral commissions, or other usage records.

Creator payouts may depend on approved content, campaign status, verified spend, platform reporting, attribution windows, fraud checks, workspace rules, payout account verification, refunds, disputes, chargebacks, tax forms, minimum payout thresholds, and processor availability. We may withhold, reverse, offset, or correct payouts or invoices where records are incomplete, inaccurate, disputed, fraudulent, or required by law or platform rules.

Users are responsible for taxes arising from payments, payouts, referral commissions, and other transactions. Lucra may collect tax information or issue tax forms where required.

Lucra may use account activity, campaign metadata, creative metadata, submissions, transcripts, captions, thumbnails, review outcomes, platform metrics, spend data, payout records, and support signals to operate, secure, debug, and improve Lucra.

We may also use aggregated, anonymized, de-identified, or otherwise privacy-protective data to improve creative performance analysis, forecasting, recommendations, fraud detection, reporting, benchmarks, product analytics, internal models, training systems, and predictive features. We will not publicly identify a brand, creator, or specific submission in marketing materials without permission, unless the information is already public or permitted by an applicable agreement.

Lucra and its software, design, workflows, models, scoring systems, dashboards, names, marks, documentation, and other platform materials are owned by Lucra or its licensors. These Terms do not transfer any Lucra intellectual property rights to you.

If you give us feedback, ideas, requests, or suggestions, you grant us the right to use them without restriction or compensation.

You may not use Lucra to violate law, infringe rights, bypass platform restrictions, misrepresent identity or authorization, interfere with the service, introduce malware, scrape or reverse engineer the product, abuse APIs, access another workspace without permission, sell or misuse platform data, run surveillance, or create campaigns that are deceptive, discriminatory, unlawful, or unsafe.

Lucra integrates with third-party services that are not controlled by us. Your use of Meta, TikTok, Instagram, app stores, payment processors, payout providers, Stripe, hosting providers, or other services is governed by their own terms and policies. We are not responsible for third-party decisions, outages, reviews, suspensions, data changes, billing, reporting, or enforcement actions.

Non-public workspace information, connected account data, creator payout records, campaign performance, briefs, and platform configuration may be confidential. You must use confidential information only as needed for authorized Lucra workflows and must not disclose it except to authorized team members, service providers, advisors, or as required by law.

You may stop using Lucra at any time. We may suspend or terminate access, remove content, disable integrations, or restrict actions if we believe there is unauthorized access, fraud, payment risk, security risk, legal risk, platform policy risk, infringement, misuse, or a violation of these Terms.

After termination, we may retain records as described in the Privacy Policy and Data Deletion page. Sections that by their nature should survive termination will survive, including content rights, confidentiality, fees, payment obligations, disclaimers, limitations of liability, indemnity, data retention, and dispute provisions.

Lucra is provided on an as-is and as-available basis. To the fullest extent permitted by law, we disclaim all warranties, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, availability, accuracy, and uninterrupted operation.

We do not guarantee campaign performance, attribution accuracy, creator earnings, media delivery, platform approval, specific financial outcomes, or that third-party integrations will remain available or unchanged.

To the fullest extent permitted by law, Lucra will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost revenue, lost goodwill, lost data, business interruption, provider suspensions, failed campaigns, ad account issues, or payment delays.

To the fullest extent permitted by law, Lucra's total liability for all claims relating to the service will not exceed the amount paid to Lucra by the applicable workspace for the service during the three months before the event giving rise to the claim.

You will defend, indemnify, and hold harmless Lucra from claims, losses, liabilities, damages, penalties, costs, and expenses arising from your content, campaigns, products, offers, connected accounts, use of Lucra, violation of these Terms, violation of law, violation of platform rules, payment disputes, or infringement or misuse of third-party rights.

We may update these Terms from time to time. The updated version will be posted on this page with a new last updated date. Continued use of Lucra after an update means you accept the updated Terms.

Questions about these Terms can be sent to [email protected].