Brands vs Creators

Brands & partners

Brands launch programs, review submissions, and turn approved work into paid ads. The primary workspace covers Analytics, Programs, Paid Ads, Submissions, Creators, Products, and Finance; organization and provider management live in Settings. Agencies choose Agency/Partner at registration. Lucra creates the same operational workspace with partner tools enabled so the agency can receive delegated access to client brands. Existing brand workspaces can enable partner status from Settings → Agency profile.

Creators

Creators discover work, submit videos, and get paid on performance. The creator portal has five main areas: Discover (browse open programs), Work (your submissions and revisions), Metrics (views, clicks, and attributed results), Money (earnings and payout status), and Samples (products brands share with you). Payouts run through Stripe, and socials connect via TikTok or Instagram.

If you signed up from an invite link, you land in the right place automatically. Otherwise pick Brand or Creator during onboarding — the flows are different from the first step.