Introduction

What Lucra is

Lucra is where brands run creator-tagged paid ads: launch programs with a creator brief, review the videos creators submit, promote approved work as Meta and TikTok ads, and pay creators on real performance.

The full loop looks like this: a brand creates a program with a brief and payout terms, creators discover it and submit videos, the brand approves the strongest work, approved creative is promoted as paid ads through the brand's connected ad accounts, spend and outcomes sync back from Meta and TikTok, and creator earnings settle through Stripe based on the terms of the program.

In this guide

• Setting up your workspace and brand profile
• Inviting creators and teammates
• Connecting your ad and commerce rails (Meta, TikTok, Shopify)
• Reviewing submissions and launching paid campaigns
• Understanding fees, earnings, and payout timing

Everything in Lucra is performance-first: creators are paid from what their work actually drives, and brands fund that compensation plus Lucra's 2% of verified ad spend — ad spend itself goes directly to the ad platforms. Agency-attributed creator work adds a separate 2% of verified ad spend for the agency.