Supported integrations
Google Ads, Meta, TikTok, and Shopify connect through secure provider setup flows. Lucra stores every provider token encrypted.
- Google Ads — connect an advertiser customer, choose a website conversion action and logo asset, and launch paused Demand Gen conversion campaigns.
- Meta Ads — connect a Business, Ad Account, Page, and Instagram professional account. Brand ads use the connected brand identity; creator Partnership Ads additionally require creator authorization scopes.
- TikTok Ads — connect an admin-managed Business Center, its Advertiser, and a brand identity for brand-identity ads. Creator account access for Spark Ads is requested through the Business Center when a creator joins an eligible creator-identity program.
- Shopify — install the Lucra app on your store to sync products and create sample orders.
Connection health
Connections show as Connected, Setup Needed (connected but missing account context — finish the setup dialog), Expired, or Error. Reconnect from the same row when a token expires.
Disconnecting
Disconnecting Google Ads, Meta, or TikTok stops new ad publishing and spend sync for that platform — active paid campaigns must be paused or archived first. Disconnecting Shopify stops product sync and sample order creation until the store is reconnected.
