Analytics

Reading the data

Default metric cards cover Platform Ad Spend, Tracked Outcomes, Cost per Outcome, Platform ROAS, Creator Assets, Usage Billing, CTR, and Trial CVR. Additional cards — Clicks, Impressions, Pixel Trials, Pixel Purchases, and Pixel Revenue — can be added from the card customizer, where you can also reorder and save your layout.

Filter by campaign, creator, creative status, platform, date range (last 7/30/90 days), and source (paid vs organic) to compare creative performance and double down on what works. The install trend chart splits paid and creator-driven results over time.

How attribution works

Every ad launched through Lucra is mapped to the submission — and therefore the creator — it came from. Spend, clicks, impressions, and conversion outcomes sync from Google Ads, Meta, and TikTok reporting into daily rows per campaign, creator, and creative. That means creator-level performance comes from the ad platforms' own conversion reporting, not from vanity links.

Ads launched through Lucra map to their creators automatically. Fixed-bounty campaigns start in sync-only mode so you can validate mapped and unmapped events in Analytics before flipping on settlement; unmapped events are visible there and can be assigned to a campaign and creator by an admin, but they never pay until mapped.