Analytics

Reading the data

Default metric cards cover Platform Ad Spend, Tracked Outcomes, Cost per Outcome, Platform ROAS, Creator Assets, Usage Billing, CTR, and Trial CVR. Additional cards — Clicks, Impressions, Pixel Trials, Pixel Purchases, and Pixel Revenue — can be added from the card customizer, where you can also reorder and save your layout.

Filter by campaign, creator, creative status, platform, date range (last 7/30/90 days), and source (paid vs organic) to compare creative performance and double down on what works. The install trend chart splits paid and creator-driven results over time.

How attribution works

Every ad launched through Lucra is mapped to the submission — and therefore the creator — it came from. Spend, clicks, impressions, and pixel-attributed outcomes (installs, trials, purchases, revenue) sync from Meta and TikTok reporting into daily rows per campaign, creator, and creative. That means creator-level performance comes from the ad platforms' own pixel attribution, not from vanity links.

For app campaigns, Lucra can also ingest AppsFlyer attribution separately from ad execution. Meta and TikTok remain the ad platforms; AppsFlyer supplies install and in-app event measurement. In the campaign builder's objective step, set Attribution source to AppsFlyer (next to the pixel) and pick the app the campaign promotes — this switches creator payout to a fixed bounty per app event (install, purchase, subscription, or trial) instead of a share of ad spend, with the bounty amount and caps set in the budget step. Two prerequisites: connect AppsFlyer in Settings → Integrations, and enable the Meta and TikTok integrations inside your AppsFlyer dashboard so those networks report attribution to AppsFlyer.

Ads launched through Lucra map to their creators automatically. Fixed-bounty campaigns start in sync-only mode so you can validate mapped and unmapped events in Analytics before flipping on settlement; unmapped events are visible there and can be assigned to a campaign and creator by an admin, but they never pay until mapped.