Frequently asked questions

How much does Lucra cost?

There's no subscription. For paid-ad programs, Lucra bills the brand for the creator's share of verified ad spend plus a 2% platform fee. An explicitly agency-managed campaign adds a separate 2% of verified spend. If a creator has a referral or agency source, 5% of their gross earnings goes to that source and the creator receives the remaining 95%. Media spend goes directly through the brand's connected Google Ads, Meta, or TikTok account.

How and when do creators get paid?

Through Stripe. Earnings settle when the brand's payment clears, wait out a 7-day hold, become available, and then pay out in Stripe transfer batches. There's no minimum payout amount.

What ad platforms are supported?

Google Demand Gen, Meta, and TikTok conversion campaigns. TikTok Spark Ads and Meta Partnership Ads can launch through creator identities when the source program uses creator partnership identity. Shopify is also supported for product sync and sample fulfillment.

Do I pay flat fees to creators?

Only if desired. Programs support approved-submission fees, one paid-usage percentage basis, organic CPM/fixed-post rates, and payout caps.

How is performance attributed to a creator?

Every ad launched through Lucra is mapped to the approved program submission — and creator — it came from. Spend, clicks, and conversion outcomes sync from Google Ads, Meta, and TikTok reporting into per-creator, per-creative rows, so analytics and earnings both trace back to the exact video that drove the result.