Frequently asked questions

How much does Lucra cost?

There's no subscription. For paid-ad programs, Lucra bills the brand for the creator's share of verified ad spend plus a 2% platform fee on verified ad spend. Partner-managed creator work adds a separate 2% agency fee on verified ad spend. Creators receive their full stated compensation, and media spend goes directly to Meta or TikTok through the brand's ad account.

How and when do creators get paid?

Through Stripe. Earnings settle when the brand's payment clears, wait out a 7-day hold, become available, and then pay out in Stripe transfer batches. There's no minimum payout amount.

What ad platforms are supported?

Meta and TikTok — including creator-tagged formats like TikTok Spark Ads and Meta Partnership Ads. Shopify is also supported for product sync and sample fulfillment.

Do I pay flat fees to creators?

Only if you want to. Programs can include an optional flat fee per approved submission, but the primary model is performance-based: a percentage of verified ad spend for paid programs, or a CPM / fixed-per-post rate for organic programs — with optional payout caps.

How is performance attributed to a creator?

Every ad launched through Lucra is mapped to the submission — and creator — it came from. Spend, clicks, and pixel-attributed outcomes sync from Meta and TikTok reporting into per-creator, per-creative rows, so analytics and earnings both trace back to the exact video that drove the result.