# Lucra > Lucra is where brands run creator-powered conversion ads: recruit creators, brief them, approve their videos, launch the best work as paid ads on Google, Meta, and TikTok, and pay creators on verified performance. The REST API lives at https://api.onlucra.com/v1; send `Lucra-Version: 2026-10-01` and `Authorization: Bearer ` on every request. OpenAPI: https://api.onlucra.com/v1/openapi.json. TypeScript SDK: `npm install @lucra/sdk`, one typed method per endpoint named by its operationId (e.g. `lucra.programs.list()`). Every endpoint with its request and response fields: https://www.onlucra.com/docs/api-reference. IDs are prefixed and opaque; lists are newest first with an opaque cursor; money is integer cents with a lowercase currency; enums can gain values. The MCP server lives at https://api.onlucra.com/api/mcp and exposes one tool per endpoint (except file upload). It takes OAuth only: the client signs in to Lucra and a member grants read, or read and write, access to one account; API keys are refused. Every page below is also Markdown at its URL plus `.md`, and https://www.onlucra.com/llms-full.txt holds them all. ## Documentation - [Quickstart](https://www.onlucra.com/docs): What Lucra does, and where to start. - [Workspace setup](https://www.onlucra.com/docs/workspace-setup): Your brand profile, ad accounts, store and team. - [Programs & reviews](https://www.onlucra.com/docs/programs): Create a program, add creators and review their videos. - [Creators & products](https://www.onlucra.com/docs/creators-products): Invite creators, manage your roster and send samples. - [Paid ads](https://www.onlucra.com/docs/paid-ads): Run creator videos as ads and see what they drive. - [Tracking](https://www.onlucra.com/docs/tracking): Install the Lucra Pixel and credit creators for sales on your site. - [Creator setup](https://www.onlucra.com/docs/creator-setup): Sign up, connect your socials and verify with Stripe. - [Find & submit work](https://www.onlucra.com/docs/creator-work): Join programs, submit videos and request samples. - [Earnings](https://www.onlucra.com/docs/creator-earnings): How you earn, when you get paid, and withdrawing. - [Referrals](https://www.onlucra.com/docs/referrals): Earn by inviting brands and creators to Lucra. - [Partner workspaces](https://www.onlucra.com/docs/partners): Run client brands and a creator roster, and set your rates. - [Pricing & billing](https://www.onlucra.com/docs/billing): Fees, paying, and your ledger. - [FAQ](https://www.onlucra.com/docs/faq) ## Reference - [Introduction](https://www.onlucra.com/docs/api-introduction): Your first request, IDs, lists, errors and retries. - [SDK](https://www.onlucra.com/docs/sdk): The TypeScript client: calls, pagination, errors and embeds. - [Authentication](https://www.onlucra.com/docs/authentication): API keys, OAuth tokens and the accounts they reach. - [Access](https://www.onlucra.com/docs/access): What read and write keys and grants can do. - [OAuth](https://www.onlucra.com/docs/oauth): Let other Lucra accounts connect your app. - [Webhooks](https://www.onlucra.com/docs/webhooks): Events Lucra sends your server, and verifying them. - [Sandbox](https://www.onlucra.com/docs/sandbox): Test an integration with simulated ad platforms and no payments. - [Account](https://www.onlucra.com/docs/api-account): The account a key belongs to, and its setup. - [Brands](https://www.onlucra.com/docs/api-brands): Create and manage a partner's client brands. - [Creators](https://www.onlucra.com/docs/api-creators): Creators you work with, and a partner's roster. - [Connections](https://www.onlucra.com/docs/api-connections): Ad accounts, stores, socials, payouts and cards. - [Programs](https://www.onlucra.com/docs/api-programs): Programs, pay, applications and agreements. - [Submissions](https://www.onlucra.com/docs/api-submissions): Creators' videos and posts, and reviewing them. - [Files](https://www.onlucra.com/docs/api-files): Upload videos, images and PDFs. - [Ads](https://www.onlucra.com/docs/api-ads): Campaigns, ad sets, ads and daily results. - [Attribution](https://www.onlucra.com/docs/api-attribution): Pixels, server events, conversions and creator codes. - [Payments](https://www.onlucra.com/docs/api-payments): Paying creators, retainers, balances and withdrawals. - [Commerce](https://www.onlucra.com/docs/api-commerce): Products and samples. - [Messages](https://www.onlucra.com/docs/api-messages): Conversations with creators. - [Partners](https://www.onlucra.com/docs/api-partners): Run Lucra for client brands and creators, like Stripe Connect. - [Embeds](https://www.onlucra.com/docs/embeds): Put Lucra's screens inside your app. - [All endpoints](https://www.onlucra.com/docs/api-reference): Every endpoint and field. ## Agents - [Overview](https://www.onlucra.com/docs/agents): Let AI agents work in Lucra, within limits you set. - [MCP server](https://www.onlucra.com/docs/mcp): Connect an AI client with OAuth. - [llms.txt](https://www.onlucra.com/docs/llms-txt): These docs, indexed for coding agents.