# Paid ads

> Run creator videos as ads and see what they drive.

Source: https://www.onlucra.com/docs/paid-ads

Run approved creator videos as ads on your own ad accounts, and see what each creator's work drives. Connect your ad accounts in [Settings → Integrations](https://www.onlucra.com/docs/workspace-setup#integrations) first.

## Launch a campaign

In **Paid Ads**, pick approved videos and the platforms to run on: Google, Meta, TikTok or Snapchat. Lucra builds a conversion campaign on each, optimized for the event you choose, like a purchase or a sign-up.

Ads run as your brand, or as the creator when the program says so. On Meta, creator-run ads are Partnership Ads the creator approves. On TikTok, the creator approves their account for your ads once, ads-only, and Lucra publishes each video under their account without touching their profile.

## Results

Spend, clicks and conversions sync from each platform into **Analytics**, broken down by creator and video. To credit sales on your own site too, [install the pixel](https://www.onlucra.com/docs/tracking).

## Billing

You pay the ad platform for media directly, through your ad account. Lucra bills its fee and the creators' share of spend. See [Pricing & billing](https://www.onlucra.com/docs/billing).