# FAQ


Source: https://www.onlucra.com/docs/faq

## How much does Lucra cost?

The standard plan has no subscription. You pay creators what your programs promise, plus Lucra's fee: 1.25% of the first $100,000 a month, 1% up to $300,000, 0.75% up to $1,000,000, 0.5% above, of ad spend, or of attributed sales for revenue-share programs. Media goes straight to the ad platform. See [Pricing & billing](https://www.onlucra.com/docs/billing).

## When do creators get paid?

As soon as the brand's payment goes through, earnings go straight to the creator's Stripe balance. It stays there until they withdraw it to their bank, whenever they choose (instantly, for a fee). See [Earnings](https://www.onlucra.com/docs/creator-earnings).

## Which platforms work with Lucra?

Ads run on Google, Meta, TikTok and Snapchat. Creators connect Instagram or TikTok. Shopify brings in products, sample orders and tracking.

## How is a sale credited to a creator?

Every ad maps to the video it came from, so its spend and conversions trace back to that creator. On your own site, the [Lucra Pixel](https://www.onlucra.com/docs/tracking) credits sales from creators' links and codes too.

## Can I use Lucra from my own code?

Yes. Programs, creators, payments and ads are all in the [API](https://www.onlucra.com/docs/api-introduction), and AI assistants can connect over [MCP](https://www.onlucra.com/docs/mcp).