# Pricing & billing

> Fees, paying, and your ledger.

Source: https://www.onlucra.com/docs/billing

You pay creators through Lucra and buy media on your own ad accounts. **Settings → Billing** shows your plan, Lucra's fee and any subscription.

## Pricing

Every brand pays the same:

| Item               | Cost                                                                        |
| ------------------ | --------------------------------------------------------------------------- |
| Lucra fee          | 1.25% of the first $100,000 a month, 1% up to $300,000, 0.75% up to $1,000,000, 0.5% above, of ad spend, or of attributed sales for revenue-share programs. Each slice of the month's total, across all your campaigns, is charged at its own rate |
| Partner management | 2% of managed ad spend, by default, if a partner runs your ads |
| Ad spend           | Paid to the ad platform directly                                            |
| Paying creators    | Free                                                                        |

## Paying

Save a card in **Finance** and usage is charged to it once a day, or as soon as you owe $500. If a charge is declined three days in a row, your campaigns and programs pause until you update the card. A plan with a subscription bills that card monthly or yearly, with invoices in **Settings → Billing**.

## Ledger

**Finance** lists every charge, creator payment and refund, with its status.